Fascinatingly Familiar
The Sound has spent years combing the globe for interesting movements and real behaviors appearing on the fringes of culture, distilling it into our “Fascinatingly Familar”. But to start the...
Read MoreSingle Life: Girl Uninterrupted
...the life they want. Payel shares with Fascinatingly Familiar why it’s not an easy choice, but it’s absolutely the right choice. Read more articles from the Fascinatingly Familiar series, here....
Read MoreBeauty Routine
...I was like “Well, this feels good!”. Next time you see a lady with a full face of makeup you’ll have a new appreciation! Read more Fascinatingly Familiar articles....
Read MoreMorning Routine; Dash or Delight?
...and rush routine and a morning spiritual quest, and we owe it to ourselves to take our needs into consideration. Read more articles from the Fascinatingly Familiar series, here....
Read MoreTurning Hobbies into Goals
...money I spend on books on something else. I get it when people wonder “why”—but my response is always “why not?” Read more articles from the Fascinatingly Familiar series, here....
Read MoreBrand Awareness: Strategies for Growth
...likely to choose brands they’re familiar with and trust. This familiarity is built through various touchpoints, including: Advertising and marketing campaigns Social media presence Product packaging and design Customer experiences...
Read MoreAround and Within: Mental Health in the Workplace
...reason (and that’s on a good day) But instead, you look at your co-workers straight in the face, through that oh-so-familiar tiny, little Google Meet window, and you say with...
Read MoreForesight in Practice: The Future of Travel & Tourism
...60% pre-pandemic numbers. Not bad. But it’s how travel is rebounding that is worth thinking about. After lockdowns and restrictions forced us to become intimately familiar with the entire Netflix...
Read MoreParadoxes of Home in the Time of COVID-19
...anytime soon. With this comes an opportunity for brands to serve an unfamiliar role in our fast-paced modern times—helping people to find ways to ease some of the growing pains...
Read MoreWhat’s a Consumer Insight
...often feel almost too relatable. Like deja vu. Novel but oddly familiar at the same time. This is often when a less experienced insight professional goes “Holy shit! I’ve found...
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