Illuminating Career Navigation Globally
Exploring how professionals navigate their careers, to inform a professional platform’s product offerings and strategies.
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Understanding Key Audiences
Helping a leading vehicle brand understand the motivations and mindsets of three audience groups (Black, Asian and Hispanic Americans) and the role that movement, creativity, and inspiration play, to uncover key nuances and inform future campaign development.
Exploring ‘Discovery’ on Social Media
Exploring reactions to creative ways in to help a leading tech conglomerate continue developing its creative campaign.
Standing Out Among Legacy Brands
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Driving Grocery Basket Sizes
Helping a technology company understand who their potential targets are as people, as well as their needs and gaps in large basket grocery delivery, to drive greater growth for the brand on a global scale.
Understanding Partnership Needs and Growth Drivers
Helping a tech company analyze creators’ perceptions in the US, DE, and KR to shape a marketing strategy that boosts engagement and adoption.
Positioning a New Tool
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Exploring Perceptions of Data Privacy
Exploring reactions to campaign concepts in India and Brazil to drive business development in impactful local markets.
Understanding Gen Z
Helping a leading tech brand uncover Gen Z truths about discovering new interests and the role of social media to inform their future brand vision.
Influencer Fuel Sessions
Helping a tech company understand authentic connection points between influencers and their followers to drive messaging and deliver value.
Exploration and Development
Exploring how people engage with a publication’s audio journalism and audio content to guide potential subscription opportunities for its app.
Levelling up an Online Dating Platform’s Positioning
Helping a premium online dating platform explore reactions to a range of brand assets to develop an elevated positioning that speaks to Gen Z.