Rethinking the Standard Browser
Helping a software company explore reactions to their creative platform so that they can develop an impactful and engaging campaign that drives acquisition.
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Understanding Smartwatch Purchase Drivers
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.
Understanding Cart Abandonment
Helping a leading e-commerce brand understand why people abandon their online shopping carts and what to do about it.
Understanding Key Audiences
We helped a major car brand understand three different audiences, making their upcoming campaigns more inclusive.
Understanding LGBTQ+ Dating Spaces
Gaining a deeper understanding of how LGBTQIA+ people navigate dating and digital platforms, to identify ways a dating platform brand can create a safe, inclusive, and exciting environment.
Understanding Shifts in Culture
Tracking and illuminating the ongoing state of people and shifts in culture to inform activation, campaign development, and partnerships for a leading tech company.
Illuminating the Jobs of Grocery Delivery
Helping a grocery shopping tech brand identify and illuminate the jobs of on-demand and online grocery shopping to inspire marketing communications and support a new business strategy.
Understanding New Target Audiences
Helping an online design platform understand the needs, attitudes and behaviours of potential target audiences, to build upon recent growth and encourage trial.
Strategizing Growth for a Leading Tech Company
Illuminating key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Igniting Empathy: Personas and Experience Maps
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Testing Positioning in a Wild New Market
Driving differentiation and engagement in a new-to-the-world marketplace. Our client was launching a much anticipated NFT platform to bring communities and marketplaces together. Crafting a compelling market position in a hyper-fluid, decentralized category is as daunting as it sounds...
Understanding the Core Target
Helping a leading car manufacturer establish itself as a future-forward brand by getting up close and personal with its core target. Where once the brand had centered itself on playing up its underdog status; its new goal was to redefine itself as a transformative leader of tomorrow, putting inspiration at its center.