A Gem in America’s Playground
Dimensionalizing the drivers and barriers gamers encounter when visiting a casino hotel brand to develop a compelling positioning for the future state of the property.
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B2B Campaign Platform Development
Exploring reactions to strategic territory statements among small and medium business professionals and meeting planners, to help a international hotel chain create compelling advertising that’s rooted in a powerful human truth.
Evolving the Perceptions of a Resort Brand
Helping a resort brand refine positioning by assessing traveler insights, equity, relevance, uniqueness, credibility, and impact metrics.
Innovating the Future of Travel
Helping an international airline move towards a global brand strategy that positions it as the future of airline travel.
Igniting Empathy: Personas and Experience Maps
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.