Illuminating Senior Shoppers
Approach
Our comprehensive approach began with a qualitative scan of internal documents to establish a foundation for our research. We then conducted a quantitative survey to explore and size the client’s app user market among seniors. Through multivariate analysis, we uncovered rich distinctions within the senior demographic. Our investigation delved deep into shopping behaviors, relationships with technology, and perceptions of the client and key competitors, providing a holistic view of the senior shopper landscape.
Impact
Our combined qualitative and quantitative analysis provided our client with a winning playbook for serving and growing their current senior app users. We delivered quantitative-backed analytics for targeting future users, along with key insights that challenged common assumptions about seniors.
Notably, we discovered that seniors are more tech-savvy than often assumed and are willing to adapt for improved quality of life. These findings equipped our client with actionable strategies to better serve and engage the senior demographic, driving app membership growth and positioning the brand as a leader in meeting the needs of this valuable consumer segment.
Creating Breakthrough Innovation for Healthy Foods
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.
Driving Acquisition Through Strategic Positioning
Explore reactions to two creative expressions of a communications strategy to help the brand connect more relevantly with people.
Illuminating Cultural Relevance in Champagne
Helping a champagne vanguard explore drinker mindsets to inform their 2025+ strategic platform development and drive growth through cultural relevance and desirability.