Crafting Creative with Kids
Helping a popular toy brand defend their spot in the market (and in kids' hearts) by uncovering the most compelling point of difference in an increasingly competitive aisle.
What We Do
We do Market Research in all its forms. We do it to answer brand and marketing questions and come up with recommendations for change.
For communication and advertising development. For brand and brand portfolio planning. For innovation projects. For anything where understanding people is critical.
To bring that to life take a look through some of our projects. Have a challenge we can help with? Get in touch.
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Understanding the Varsity Athlete
Gaining a deeper understanding of the varsity athlete for a sporting and athleisure brand to achieve clarity, differentiation and growth in the future.
Innovating Salty Snacking
Unearthing immediately actionable innovation opportunities for a snack company’s power brands, to develop a 3-5 year pipeline with the “staying power” to fuel growth and leapfrog the competition.
Understanding the Future of Vermouth
Helping an alcohol brand determine where it stands with bartenders, and its place within the vermouth landscape, to identify what changes needed to be made to ensure future success of the brand.
Illuminating Whitespace in Laundry
Identifying whitespace opportunities within laundry to drive future growth for our client by understanding the behaviors and needs of Millennials and Gen Z.
Exploring creative scripts across global markets
Helping a world-famous whiskey brand explore if their new campaign would connect with folks in different corners of the globe, and change how people see them.
Exploring Indonesia + Understanding Business Messaging
Helping a major tech brand gain a deeper understanding of its Indonesian audience’s mental model for business messaging.
Redefining Brand Positioning for a Web Browser
Exploring reactions to a range of potential product positioning ideas for a major web browser to drive acquisition and growth.
Whiskey Worldwide: Testing Creative Magic
Helping a global whiskey explore how its creative platforms would fare across different global markets.
Refining the Legacy of a Mexican Tequila Brand
A storied Mexican tequila brand approached us to uncover its most authentic and impactful positioning within the premium tequila market.
Exploring the AI Landscape
Exploring what AI means to users today and how our client can differentiate in this ever-evolving category.
Exploring College Students’ Lives
Helping a social media company illuminate the values and perceptions of College students, to identify authentic opportunity areas for its target audience and increase relevance.
Mapping how professionals make complex decisions
Illuminating how building professionals make key decisions throughout their project lifecycle to help our client find new ways to engage with them.
Illuminating Competitor Insights in AI-Driven Metadata
Helping a major social media company conduct a competitive audit of how Gen AI metadata and summaries are designed and function across platforms.
Waking Up a Legacy Brand
Helping a heritage coffee brand reimagine its identity by pressure-testing bold creative work against a deeply human strategy.
Producing Pitch Theatre
Helping an advertising agency understand what living in the moment looks like for Millennials and Gen Z, to inspire an upcoming pitch for a leading credit card brand.
Uncovering How Apparel Shapes Active Lifestyles
Bring to light the everyday athlete to inspire brand purpose, expression, and future product development.
Stretching from Snack Brands Into Something More
Exploring how iconic snack brands could credibly stretch into new aisles while staying true to what people love most about them.
Cracking the Code on Culinary Motivation
Illuminating the motivations that drive how people feed themselves every day, to identify the biggest opportunities for innovation.
Designing for Real-Life Eating
To shine a light on people's relationship and struggles with food change throughout their life, and how it affects their day-to-day decisions.
Exploring Reactions to Creative Territories
Exploring reactions to creative territories to help a leading QSR brand create compelling and breakthrough advertising that drives consideration and growth.
Fueling a Global Growth Strategy for Matua
Exploring what was driving and hindering people’s interest in a leading wine brand across markets, to inform the brand’s 2026 strategy for growth.
Exploring Off-Road Vehicle Sales
Helping an off-road vehicle brand explore the perspective of dealers to develop a compelling, differentiated positioning that would drive growth.
Innovating New Retail Opportunities in the World of Potatoes
Illuminating the role of potatoes in meals today, and its' future possibilities, to inspire new retail product opportunities.
Breaking New Ground in Women’s Health
Ideating and refining a range of menopause and perimenopause product innovation concepts for a leading food brand unfamiliar with that space.
Exploring Creative Messaging Directions
Exploring the role our client’s products play, and the perceived utility of subscribing to their services, for a key segment –broadly and in the context of potential messaging territories – to inform their Q1 creative messaging.
Building a More Nuanced Comms Strategy to Drive Engagement
Helping a leading media brand pull apart a target audience by illuminating their nuances to inspire a more thoughtful creative strategy and drive growth.
Inspiring Tech Teams with Film
Filming a 2-day Insights Summit Event hosted by a leading tech company to produce a collection of dynamic videos to showcase the event and inspire the team.
Exploring Top Partners
Gaining a better understanding of top partner agencies of a leading ads service as it relates to acquiring and onboarding new customers.
Re-engaging Millennials and How Coffee Fits Into Their Lives
Understanding how a legacy coffee brand can refresh its messaging to attract a new generation of at-home coffee drinkers.
Innovating for Super Premium Growth
Ideating the future of a super premium gin brand so they can develop a 10-year innovation pipeline that harnesses the brand’s potential and fuels growth.
Profiling Tetra Still Wine Drinkers
Profiling the attitudes, brand perceptions, usage habits, and occasions of Tetra wine drinkers to help a leading wine company position themselves as a dominant player in the category.
Developing creative assets that resonate with young adults
Helping a large tech company reposition one of its leading brands to better resonate with young adults.
Identifying an Aspirational Audience
Understanding “aspirational” pockets of Gen-Pop to inform marketing strategies and executions and accelerate growth for a leading social media company.
Reimaging the Next Generation of Coffee Drinkers
Developing winning ideas for super premium coffee beverages that will drive growth among the younger generation.
Exploring Creative Territories for the dogs in our lives
We helped a leading pet food brand explore reactions to creative territories for their dog treat product to help change people’s perspectives of the brand and drive significant growth.
Crafting Breakthrough Advertising for the Morning Brew
Helping a leading coffee brand create compelling and breakthrough advertising that would drive relevancy, consideration, and growth.
Understanding Network Reliability
Creating a framework of mobile network reliability to help our client develop a messaging strategy that drives growth and builds trust.
Exploring Digital Wallets
Helping a leading fintech brand understand the digital wallet space so they could build a winning strategy and become the preferred choice for digital transactions.
Redefining Brand Relevance for Women Aged 45-70
Helping a leading fitness apparel brand understand the needs and motivations of women in their 40s, 50s and 60s to identify opportunity spaces and drive long-term growth.
Exploring Reactions to Brand Activations
Exploring reactions to brand purpose activations for a snack bar company so they can identify authentic and meaningful ways to bring it to life in 2025.
Quantifying Social Commerce for Outdoor Gear
Quantifying motivations and barriers of shopping for outdoor gear and apparel on social media to inform decisions on future investments.
Exploring Creative Territories
Exploring audience reactions to creative territories, to help our client create compelling and breakthrough advertising to drive growth and improve brand positioning.
Identifying Ownable Spaces Within Entertainment
Helping a social media company revisit its creative strategy to fuel the development of an impactful campaign that would drive relevance amongst teens.
Exploring Indian Young Adults Perspectives on Brand Positioning
Understanding the Indian young adult and their perceptions of a new brand positioning for a social media brand.
Understanding Brand Platforms and Target Audiences
Helping a leading car manufacturer gain a deeper understanding of potential brand platforms to develop a marketing strategy that drives brand affinity and growth.
A Gem in America’s Playground
Dimensionalizing the drivers and barriers gamers encounter when visiting a casino hotel brand to develop a compelling positioning for the future state of the property.
Evaluating Creative for a Sweet Treat Snack Brand
Exploring sweet treat snackers’ reactions to creative ideas to create breakthrough advertising that really hits the spot.
Exploring US Haircare Perceptions for a Korean Haircare Brand
Detangling the US market for a Korean haircare brand.
B2B Campaign Platform Development
Exploring reactions to strategic territory statements among small and medium business professionals and meeting planners, to help a international hotel chain create compelling advertising that’s rooted in a powerful human truth.
Bringing Fans Back
Identifying and illuminating cohorts of lapsed fans to help our restaurant client develop a comms/experience plan that would influence behavior and drive growth.