Most owners are exceptionally good at interpreting their pet’s behaviour to determine whether they had made a good choice (success) or a bad one (failure). When a cat rejects the food, or even starts eating it but then stops, most owners begin to get a sinking sensation in their stomachs. How people respond in this moment can have a big influence on which brands ever make it into the basket again.
The male grooming market in India, valued at INR 140.50 Bn in 2018, is expected to grow to INR 319.82 Bn by 2024 with an annual growth rate of 15.14% during the forecast period 2018-2024. We decided to take a closer look…
Understanding the psychology and behaviour behind each facet of the cat food decision-making journey to help brands understand exactly how to influence the cat owner at the right time, in the right place and at just the right moment.
The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?
The recent rise and staying power of oat milk has shown how we are taking actions toward sustainability, and how these motivations, while they lead to the same place, are very different and worth investigating.
Plant-based foods are skyrocketing in demand, even more so now during COVID-19. The Sound dives into the consumer motivations, trends, and brand strategy behind the category’s massive growth. From the eco-friendly trendsetters, to the health-motivated newbies, the motivations behind trying plant-based foods are as diverse as the products available on shelves right now.
In the midst of our new reality of the pandemic, we're seeing three distinct types of travel personas emerge — The Conservatives, The Balance Seekers, and The Opportunists. Come find out what they are.
2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.
A booming travel industry came to a screeching halt with the news of a pandemic. However, some people are beginning to feel hopeful and are starting to think about travel again. Even though they are aware of the risks of travelling in the time of COVID-19, why are people travelling again and what are some of the needs that travel is fulfilling in these highly unprecedented times?
The headlines tell us about how COVID-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!
