Last week I was one of the first people to experience the High End cannabis pop-up at Barney’s in Beverly Hills. For those that haven’t...

The Sound talked to Kate Monro, author of the book ‘Losing It: How We Popped Our Cherry Over the Last 80 Years’. We explored the impact of losing one’s virginity and how that changes across generations and what this means for future generations.

What’s the big deal with Ganja? We sat down with Viki Vaurora, 25, an audio producer and engineer from SAE Singapore and London, who is...

Conversations surrounding the legislation and legitimacy of marijuana use are nothing new. Lately, the topic has become seemingly unavoidable within public discourse. However, marijuana’s renaissance...

The legalisation of weed is progressive controversial at its best, and ignorant at its worst. As a strategist and qualitative researcher my job is to...

Over the past couple years, The Sound has been exploring how, what used to be considered the ‘fringes’ of society, are now powerful drivers, shaping...

Communicating effectively with younger generations requires brands to understand how education and technology influence their perspectives. Strong brand communications help create relevance in rapidly changing...