Understanding the Varsity Athlete
Gaining a deeper understanding of the varsity athlete for a sporting and athleisure brand to achieve clarity, differentiation and growth in the future.
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Exploring how people shop across gendered clothing to assemble their ‘unique look’ to innovate and address unmet needs.
Tracking Brand Health For Global Positioning
Exploring brand health year over year to understand where a leading materials brand stands within a highly competitive global market.