The Challenge
Illuminating the passion points of a legendary professional football team’s fan base to help the organization evolve into a nationally resonant lifestyle brand.
Our client is a titan on the field, but they wanted to score big in the daily lives of their fans, too. They needed to move beyond the stadium to understand how music, fashion, gaming, and food weave into the fabric of their fandom. We also needed to tackle how a sports brand can enter the conversation around mental health authentically—ensuring they support their community.