Approach
We started off doing our homework, conducting a high level scan of cultural discourse, trend reports, professional publications, and competitor activity in the news, to provide groundwork for the research ahead of us. We then spoke to 3 futurists/experts in the food and snacking space to uncover what’s new and next in the category. Lastly, we conducted dyad interviews with salty snacking Superfans to illuminate key JTBD and clearly identify the brand’s right to win.
These insights directly informed our dig sites for innovation, which we leveraged during an in-person innovation sprint, honing in on the most fruitful ideas. Before wrapping this super savory project, we crafted 50 idea statements, then plotted and mapped current and future product ideas onto a 3-5 year pipeline cadence map.