Strategizing the Portfolio of the Future
Approach
We collaborated closely with the client to establish a unique “future scenarios” loop, setting clear parameters for the work and defining actionable goals. Our process involved predicting the brand’s future portfolio and identifying potential white spaces and new business models. This comprehensive approach allowed us to explore various aspects of future consumer behavior and market trends, providing a solid foundation for strategic decision-making..
Impact
Our research yielded a valuable insight that reshaped our client’s approach to innovation: less can be more when it comes to future planning. We discovered that thinking too far into the future can be cumbersome for consumers, who prioritize immediate solutions to current issues. This learning enabled our client to refocus their strategy on developing “here and now” solutions that address immediate consumer needs, rather than overly futuristic concepts. By aligning their innovation efforts with present-day consumer priorities, our client is better positioned to drive growth and maintain relevance in a rapidly evolving market.
Stretching from Snack Brands Into Something More
Exploring how iconic snack brands could credibly stretch into new aisles while staying true to what people love most about them.
Connecting Brand and People
Connecting brand and people means practicing empathy and immersing your brand in your customers' daily lives to gain firsthand experience. One of the best ways to practice empathy is to experience it with your target. This sports drink brand signed up to do just that, getting out of the office and into their consumers' everyday lives; taking a walk “in their shoes.”
Refreshing A Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.