Unearthing Actionable Innovation
Approach
Given the niche nature of the market and our client’s objectives, we knew we needed to dive deep. We began by immersing ourselves in our client’s existing research and social listening data, establishing a solid foundation for our research. Next, we delved into the world of the category super fans. This exploration illuminated unmet needs, desires, and gaps in the market, as well as areas where our client could potentially gain a competitive edge. Through our research, we identified key White Space Opportunity Areas ripe for innovation. To assess the potential of these opportunities, we conducted a comprehensive TAM SAM SOM Analysis. This allowed us to pinpoint precisely where the strongest growth potential existed.
Impact
Armed with robust data and insights, we collaborated with our client to co-create ideas. The result was a strategic innovation pipeline, mapping out potential product developments for the next 3-5 years.
In addition to delivering actionable pathways for growth, we provided our client with a comprehensive competitive landscape analysis. We crafted detailed graphs and statistics that clearly illustrated our client’s position relative to their closest competitors.
Defining the Layers of Identity
Helping a leading beer brand understand the multiple facets of identity in a poly-cultural world to inform future strategy and communications.
Refreshing a Leading Drinks Brand
Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.
Connecting Brand and People
Connecting brand and people means practicing empathy and immersing your brand in your customers' daily lives to gain firsthand experience. One of the best ways to practice empathy is to experience it with your target. This sports drink brand signed up to do just that, getting out of the office and into their consumers' everyday lives; taking a walk “in their shoes.”