Challenge
Helping a global whiskey explore how its creative platforms would fare across different global markets.
For this research, a global whiskey brand came to us to evaluate their current creative platforms across a range of global markets. They were looking to identify the most effective creative approach, with nuanced insights into metrics such as relevance, uniqueness, tonality, and emotional impact. This research would need to confirm the strategic idea’s relevance and help this brand understand how each creative concept potentially brings the strategic intent to life.