When is the right time to strengthen your brand? The short answer? Right now. Savvy marketers know that when there are challenges in their category, or sector, or even the entire market, there’s a huge opportunity to not only master your marketing but emerge even stronger when things go back to normal. Now is the time to strengthen your brand.
Break out of today’s frame to develop a clearer picture of tomorrow. We’ll help you identify opportunities that lead to competitive advantage, anticipate risk, and more intelligently evaluate the future potential of innovation ideas.
Loyalty and retention have never been more essential for maintaining consistent revenue streams. In so many critical industries – whether entertainment or retail, dating or dining, beauty or fitness – service subscribers have a breathtaking range of competing (and compelling) options to choose from.
‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.
We know building a brand that people will actually care about is a journey. It takes blood, sweat, tears… and a hell of a lot...
In case you missed it, we spoke at MRS IMPACT 2021 about the power of motivational theory in consumer research. The Market Research Society (MRS)...
At The Sound, our job is to not only understand what's right in front of us...but to look ahead. What we see is circular economy leaders outperforming rivals.
In this year's Super Bowl #Empathy roundup, let's recognize some of the brands (and agencies!) who incorporated empathy reminders (Kindness, Vulnerability, Unity and Awareness) into their ads and made the effort to deeply understand the people they seek to engage.
Why do 95% of innovations fail? Of the top barriers to success, there is one that brands have control over, and that The Sound can help to overcome. Driven by human motivations and deep empathy, we approach innovation by designing with people at the forefront. Outcomes-focused. Insight-driven. Strategy-led.
A $4.5 trillion innovation opportunity? (Yes, trillion with a T). New business models to create long-term customer relationships for your brand? Read our take on why you need to look at the Circular Economy to inspire your team and fill your innovation pipeline for 2021.
