The Sound

Our exploration into empathy continues with Cameca, who has found inspiration in an Instagram influencer to help bring confidence to her daily routine. “A whopping 62...

We focus on what needs to be done, rather than what we need.

How Gendered Norms Still Impact Women in the Public Sphere Men are from Mars, women are from Venus. Boys are snips and snails and puppy...

Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness. 

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

Saturday, November 16th, 2019  |  Columbia College, Chicago   The thing about being an avid explorer of the world is that exploration never sleeps. At...

When Amy Poehler’s book “Yes, Please” about “woman-on-woman” crime came out, we decided to dig into the parenthood market for some qualitative indulgence with “Mom...

Using empathy and education to build the next generation of teen acne brands. Regardless of the generation someone is born into, the realities and struggles...

Reads: Fall and Winter 2019.  As researchers, explorers, and strategists, we’re constantly seeking out new perspectives and lenses through which to observe, listen to, and...

A rapid infusion of successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...