Discover how good storytelling transforms research findings into actionable brand insights that drive deep connection and strategic impact.

87% of moms play video games, but most won't call themselves gamers. Here's why that gap matters for brands.

Here’s the truth no brand wants to admit: There is a good amount of “consumer engagement” out there that’s just buzzword cosplay. It’s the marketing...

Don't just rely on data. Uncover the human experience with consumer empathy. It's not a buzzword; it's a practice to better connect with people.

So, do you miss it? Do you miss having a participant’s cat crawl up on your lap as you’re observing an in-home ethnography? Do you miss having an impromptu analysis session with your moderator to post a full night of IDIs? Do you miss watching a focus group from behind a mirror and witnessing in person people’s gut reactions to a new ad campaign?

The Sound tackles the question ‘What’s a Consumer Insight?’, and how to uncover the meaningful, actionable kind that moves people and brands.

How can AI contribute to the preservation of DEI?

In today’s world of Zoom meetings and Slack chats, it’s hard to feel a real human connection to the people we interact with day in...

Asian American and Pacific Islander (AAPI) Month is celebrated in May and is a time to recognize the rich heritage and contributions of AAPIs to...

Time is running out to live our lives to the fullest. The New Year encourages us to reflect on how we spend our time and make changes to achieve our goals.