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COVID-19

October 19, 2020

The Sound of Quarantine 2020

The world as we knew it may never be the same. This pandemic has turned our lives upside down making us vulnerable but also showing how connected we all are. Six months into quarantine, we reveal our own unique experiences and some intimate moments showing the highs, the lows, and everything in between.

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Cultural Insights

October 19, 2020

Anthology 001

For insight hunters, brand mavericks and innovation geniuses Anthology is our weekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

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Root tree in fire
Empathy

September 29, 2020

SOS | Sound of Society

As the cultural landscape continuously morphs, vital issues often get lost in the noise or swallowed up completely. Our natural instinct is to quiet clamor...

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COVID-19

September 29, 2020

Releasing the Pressure: Responsibility & COVID-19

The pressure to be responsible has only intensified during COVID-19 as people have taken on additional roles, such as parent and educator, and dealt with new situations, such as work from home. We set off to explore how our relationship with responsibility is changing and what happens when the pressure gets to be too much.

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Image of a black child crying blood
Empathy

September 21, 2020

Damned If You Do. Damned If You Don’t.

Black Lives Matter and the ongoing fight for racial justice and equity dominates headlines. But, there’s a need for critical engagement as we understand its impact. In the inaugural piece from SOS | Sound of Society: Black Lives Matter, we tackle the complicated idea of compliance as it relates to law enforcement interactions with people of color.

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Circular Lights in the sky
Industry Smarts

September 8, 2020

The Circular Economy Is Driving Innovation

A $4.5 trillion innovation opportunity? (Yes, trillion with a T). New business models to create long-term customer relationships for your brand? Read our take on why you need to look at the Circular Economy to inspire your team and fill your innovation pipeline for 2021.

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Industry Smarts

August 27, 2020

Human Motivations: Toolkit for Brands

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

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Beauty & Wellness

August 26, 2020

Wellness Trends in 2020: Re-examined

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

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