Our Thinking

The qualitative vs quantitative research debate is ongoing. But it’s time to stop the chatter and recognize they work better together in helping our clients achieve their business outcomes.

October is National Disability Employment Awareness Month. Harry Boorman, Director, shares his experience navigating his career with ADHD.

To celebrate Hispanic Heritage Month, The Sound interviewed Iraís Elizarraraz, CEO and Founder of Sin Título, a first generation Mexican-American apparel brand

Listen, we get it. Social wellness is important. So important they dedicated a whole month to reminding us how important it is. But let’s face...

In this installment of our Foresight in Practice Series, we are looking at the future of entertainment and how it will impact our lives.

With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.

In a world of uncertainty and phobia, it is getting harder and harder for people to live their authentic lives. Especially when brands, who have...

Look around… So much of our mental health is based on the environments we find ourselves in. Our homes. Our communities. Our places of work. Some...

The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at The Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.

There is still so much stigma and avoidance around the topic of sexual assault within workplace environments. Considering April is Sexual Assault Awareness Month, it’s...