Our Thinking

The Sound tackles the question ‘What’s a Consumer Insight?’, and how to uncover the meaningful, actionable kind that moves people and brands.

Effective brand marketing is the act of crafting an identity for a brand, and it separates the brands you care about from the brands you don’t.

The women's health market is booming, expected to reach $45.5 billion by 2025, with investors now funding new areas like menopause, mental health, and holistic wellness. Brands are now motivated more to create products specifically for women's needs.

How can AI contribute to the preservation of DEI?

Customer experience goes beyond customer service. It's a strategy brands need to drive loyalty and engagement.

Discover how winning innovations start with understanding people first. Learn the key steps for developing people-centric ideas that truly connect.

Exploring how brands can build real brand love with the people they serve that lasts.

Creating and maintaining strong brand awareness starts in the hearts of the people, and grows through evangelism. Your brand spreading through word-of-mouth, social media, or targeted advertising requires an effective strategy that combines a few of the elements below.

How hope & fear can be a powerful framework to deepen trends and foresight thinking.

Identity, Technology, Qualitative Research - My PhD in Communications enhances my work at The Sound, helping brands understand people in a tech-driven world.