Empathy is in decline and it’s bad for business, but don’t worry… we’ve got you. The best products solve real human problems. The best advertising...

Every year I take the liberty of perusing the conference circuit and various industry publications, to get a sense of what’s on the minds and...

Albert Einstein said that the definition of insanity is to do the same thing over and over again, but expect a different result… This is...

Event Summary Last Thursday, Caroline Fletcher, VP and Practice Lead for The Sound’s Beauty, Fashion & Apparel work, spent the day at the Glossy Modern...

The Sound was founded nearly 11 years ago with the mission to challenge convention, having witnessed a myriad of bland, boring and somehow simultaneously over...

It wasn’t too long ago when a qualitative research report would start with a disclaimer, almost an apology. It would say something like “the following...

Researchers often refer to professional respondents as cheaters, as people that stand in between them, honest investigators and the truth. They use disciplines such as...

Documentary filmmaking is hot right now. As the means to make a movie get cheaper, and people better understand what kinds of stories are worth telling, the appetite for nonfiction storytelling on our various screens has grown. And while stories about, say, pop stars who died young and tragically or delightful animals in their natural environments certainly sell, there’s plenty of room to innovate and see what else we can learn by following around interesting people and documenting what happens.

At The Sound we are obsessed with storytelling; telling people’s stories and following narrative arcs through our written work and films. We keep bragging about...

If you Google “existential crisis” and hit the news tab, you’ll find the following listed as currently suffering from one: The United States, the EU,...