We are in a time of forced innovation. To help marketers adapt their plans and explore new ways to conduct research in the age of COVID-19, we're sharing these 7 research tips for insights professionals, plus a playbook on Virtual Methodologies for capturing insights.
Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.
We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them, and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Z: Refresh.
Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness.
Saturday, November 16th, 2019 | Columbia College, Chicago The thing about being an avid explorer of the world is that exploration never sleeps. At...
Reads: Fall and Winter 2019. As researchers, explorers, and strategists, we’re constantly seeking out new perspectives and lenses through which to observe, listen to, and...
A rapid infusion of successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...
Creative Development Research Doesn’t Have To Kill Creativity. Seriously. It doesn’t. It happens all the time. The agency has a few early stage campaign ideas...
The Jobs to Be Done of beauty and grooming. Turns out all those showers, shaves and new hairstyles really add up!
Let’s play a quick game. On average, how many times a month do you engage in a beauty or grooming-related behaviour? It’s kind of like guessing the number of M&Ms in a jar, but instead, counting how many times people shower. Or brush their teeth. Or take their vitamins. Or have a good laugh with friends. You get the picture.
A Cannes case study We couldn’t be more proud of the shifting perceptions, brand strategy work we did that led to a transformation for the...
