It's not news that dating is complicated in India. Who, what, where, when, why, and how aren't only down to personal choices, but social and cultural circumstances as well. Since the lockdown started, online dating has seen a sudden surge among both men and women. But why?
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At The Sound, we’re firm believers in placing humans at the center of our stories. One story that fascinates us most is the story of “home,” and how its ongoing evolution creates changing opportunities for brands.
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Close your eyes and imagine a group of ten teenagers… Hard to keep reading with your eyes closed huh? But in all seriousness, we suspect that heads down, phone in hand is central to the picture you painted in your mind. And while this is very often the case, you’d be surprised to know that compared to Millennials, Gen Z’s relationship with tech is evolving.
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Cultural Insights
February 12, 2020
In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.
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It’s tough to justify spending time on hobbies in 2020, but turning hobbies into goals can benefit various parts of your life.
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We focus on what needs to be done, rather than what we need.
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Cultural Insights
November 20, 2019
When Amy Poehler’s book “Yes, Please” about “woman-on-woman” crime came out, we decided to dig into the parenthood market for some qualitative indulgence with “Mom...
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Undeniably, and thrillingly, we have entered the Age of Asia. We are living through a time of huge expansion and growth in the global significance...
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Last week I was one of the first people to experience the High End cannabis pop-up at Barney’s in Beverly Hills. For those that haven’t...
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The Sound talked to Kate Monro, author of the book ‘Losing It: How We Popped Our Cherry Over the Last 80 Years’. We explored the impact of losing one’s virginity and how that changes across generations and what this means for future generations.
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