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COVID-19

May 13, 2020

Love in the Time of COVID-19

It's not news that dating is complicated in India. Who, what, where, when, why, and how aren't only down to personal choices, but social and cultural circumstances as well. Since the lockdown started, online dating has seen a sudden surge among both men and women. But why?

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Home & Entertainment

April 23, 2020

Home

At The Sound, we’re firm believers in placing humans at the center of our stories. One story that fascinates us most is the story of “home,” and how its ongoing evolution creates changing opportunities for brands.

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Gen Z and tech trends, generation Z characteristics, gen z social media
Cultural Insights

March 12, 2020

Gen Z and Tech: 5 Surprises

Close your eyes and imagine a group of ten teenagers… Hard to keep reading with your eyes closed huh? But in all seriousness, we suspect that heads down, phone in hand is central to the picture you painted in your mind. And while this is very often the case, you’d be surprised to know that compared to Millennials, Gen Z’s relationship with tech is evolving.

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single life person smiling
Cultural Insights

February 12, 2020

Single Life: Girl Uninterrupted

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

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Mom Crimes parenthood
Cultural Insights

November 20, 2019

Mom Crimes

When Amy Poehler’s book “Yes, Please” about “woman-on-woman” crime came out, we decided to dig into the parenthood market for some qualitative indulgence with “Mom...

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Beauty & Wellness

May 10, 2019

The Age of Asia

Undeniably, and thrillingly, we have entered the Age of Asia. We are living through a time of huge expansion and growth in the global significance...

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