The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at The Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.
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There is still so much stigma and avoidance around the topic of sexual assault within workplace environments. Considering April is Sexual Assault Awareness Month, it’s...
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Industry Smarts
March 29, 2023
Early spring feels extra springy around The Sound – like fresh air flowing through our virtual hallways. Our recent client conversations and projects seem to...
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Today we’re looking at travel and tourism, using foresight to explore where things might be headed and asking What does the post-recovery future look like?...
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To recognize International Women's Day... The Sound sat down with Geraldine Gallacher, CEO of the Executive Coaching Consultancy, to discuss gender, female leadership styles, the Double Bind Dilemma, and why young women early in their careers need to be building strong female support networks.
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At The Sound, we believe recognition shouldn’t just be a month… for anyone. Follow us over the next 12 months to explore perspectives on DIBE...
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Cultural Insights
February 24, 2023
Wendell shares his journey to market research and the implications DEI has had on his experiences in the workforce; so that other Black researchers can see their place in Market Research.
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Cultural Insights
February 24, 2023
Nynena shares her journey to market research and the implications DEI has had on her experiences in the workforce; so that other Black researchers can see their place in Market Research.
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Cultural Insights
February 24, 2023
Post-summer of 2020, there were many calls to get ‘The Right People in the Room’. While that was a good start, the push needs to be about giving Black people the space and support to have their voices heard and shared… because what does it matter if you’re in the room, if no one passes you the mic.
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Cultural Insights
February 22, 2023
No matter what (DEI) programs/initiatives are launched, there are still people at the heart of these programs, individuals who we need to embrace the programs in their heart.
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