Celebrating Black History Month, Wendell uncovers his journey to marketing and how his curiosity for human behavior led him to The Sound. He describes the challenges he faced before landing at The Sound and gives advice to those looking to get into market research, yet are unsure about how to get into the industry.
How Can You Fall in Love with a Brand If You Never Chose It in the First Place?
Are we shifting from being more active creators and seekers of brands and culture, to more passive curators and receivers? What does this loss of intent mean? How does this fit with brands seeking every greater share of our days, not just share of our wallet?

