Celebrating Black History Month, Wendell uncovers his journey to marketing and how his curiosity for human behavior led him to The Sound. He describes the challenges he faced before landing at The Sound and gives advice to those looking to get into market research, yet are unsure about how to get into the industry.
The 4Cs of Brand Strategy: A Blueprint for Innovation
Escape the inside-out black hole. Use the 4Cs Framework to discover actionable white space and drive real revenue.

