Celebrating Black History Month, Wendell uncovers his journey to marketing and how his curiosity for human behavior led him to The Sound. He describes the challenges he faced before landing at The Sound and gives advice to those looking to get into market research, yet are unsure about how to get into the industry.
Generational Research Is Not Dead: Why Smart Brands Still Use It to Decode Culture
Generational research has to be an outdated concept, right? After all, there’s no way we can pull useful information from an artificial construct based on...

