Celebrating Black History Month, Wendell uncovers his journey to marketing and how his curiosity for human behavior led him to The Sound. He describes the challenges he faced before landing at The Sound and gives advice to those looking to get into market research, yet are unsure about how to get into the industry.
Cultural Insights Explained: Why Shallow Thinking Fails Modern Brands
Understanding modern consumer behavior requires looking past the surface. By analyzing cultural shifts and the nuances of cross-cultural communication, brands can gain a deeper perspective on a global scale. Learn how cultural insights provide the foundation for meaningful brand evolution and international success.

