Strategizing Growth for a Leading Tech Company
The Approach
Our competitive analysis involved four streams of work to comprehensively explore the world of fintech in 14 markets, across 4 global regions. We began with a remine of their existing data, and conducted a number of stakeholder interviews with leaders across different business units, to deepen our understanding of the market context. We then analyzed hundreds of competitors against 15 dimensions at launch, and as they evolved over time, mapping significant decision-making that contributed to their growth. Next we analyzed clusters of similar marketing and audience strategies and grouped them into thematic archetypes. Finally, we mapped growth strategy archetypes against The Sound’s motivational framework to generate potential JTBD territories for the future fintech product that could be used to inform marketing and product decisions.
The Impact
Our work identified potential future scenarios that will shape the future operating environment and inform our client’s GTM strategy. This comprehensive research also gave the client a global picture of all important trends and movements in the Web3 space, as well as competitors’ successes (and mistakes). Consequently, this fed into a second round of research conducted by The Sound where we helped the brand decide what the wallet will actually look like.
Exploring College Students’ Lives
Helping a social media company illuminate the values and perceptions of College students, to identify authentic opportunity areas for its target audience and increase relevance.
Winning with Loyalty
Immersing in the relationships people have with subscription, membership, and loyalty programs to equip the marketing and sales teams of a leading tech company for meaningful conversations across fourteen distinct advertiser categories.
Helping a Social Media Brand Regain Relevance
Understanding young adults’ expectations for how a leading social media brand’s position shows up on the app so the client can ensure that its app experience delivers on those expectations.