Strategizing Growth for a Leading Tech Company

The Challenge

We helped a leading technology company establish a growth strategy for a new fintech product by conducting a rigorous competitive analysis and scenario-based foresight exercise in 14 markets.

A leading technology company needed us to conduct a rigorous competitive analysis and scenario-based foresight exercise in order to inform GTM strategy for a new fintech product.

The Approach

Our competitive analysis involved four streams of work to comprehensively explore the world of fintech in 14 markets, across 4 global regions. We began with a remine of their existing data, and conducted a number of stakeholder interviews with leaders across different business units, to deepen our understanding of the market context. We then analyzed hundreds of competitors against 15 dimensions at launch, and as they evolved over time, mapping significant decision-making that contributed to their growth. Next we analyzed clusters of similar marketing and audience strategies and grouped them into thematic archetypes. Finally, we mapped growth strategy archetypes against The Sound’s motivational framework to generate potential JTBD territories for the future fintech product that could be used to inform marketing and product decisions.

The Impact

Our work identified potential future scenarios that will shape the future operating environment and inform our client’s GTM strategy. This comprehensive research also gave the client a global picture of all important trends and movements in the Web3 space, as well as competitors’ successes (and mistakes). Consequently, this fed into a second round of research conducted by The Sound where we helped the brand decide what the wallet will actually look like.