Illuminating Flavored Whiskey

The Challenge

Illuminating people’s associations, motivations, and moments with a leading whiskey brand via a 3-5 minute sizzle film.

Our client, a flavored whiskey brand, sought to uncover the key drivers, barriers, and perceptions surrounding their product by developing a differentiated and human-centric brand story that drives growth.

The Approach

We filmed and moderated in-depth conversations with a diverse range of whiskey enthusiasts to paint a vivid picture of today’s whiskey drinkers, exploring their personal profiles, hobbies, and aspirations. From there, we got to work compiling the juiciest clips into a pithy, high-energy film.

The Impact

We produced a professionally edited 4-minute sizzle reel that brings the most salient insights to life through an engaging film for easy adoption and shareability across the organization.