Poole’s Land in Tofino, B.C. has been known as many things over the last 30 years (“ecovillage” and “hippie commune” to being with), but today the 17.5-acre property of Michael Poole is just another piece land that is “up-for-sale” in the development/housing market. This innovative collective was a home and a haven for many of those who had slipped out of the typical, societal “norms” and had come to choose a different way. Years back, The Sound swung by this infamous location and spoke with the residents, to gather some insight on how they came to be there, and why they chose to stay.
How Can You Fall in Love with a Brand If You Never Chose It in the First Place?
Are we shifting from being more active creators and seekers of brands and culture, to more passive curators and receivers? What does this loss of intent mean? How does this fit with brands seeking every greater share of our days, not just share of our wallet?

