Poole’s Land in Tofino, B.C. has been known as many things over the last 30 years (“ecovillage” and “hippie commune” to being with), but today the 17.5-acre property of Michael Poole is just another piece land that is “up-for-sale” in the development/housing market. This innovative collective was a home and a haven for many of those who had slipped out of the typical, societal “norms” and had come to choose a different way. Years back, The Sound swung by this infamous location and spoke with the residents, to gather some insight on how they came to be there, and why they chose to stay.
Cultural Insights Explained: Why Shallow Thinking Fails Modern Brands
Understanding modern consumer behavior requires looking past the surface. By analyzing cultural shifts and the nuances of cross-cultural communication, brands can gain a deeper perspective on a global scale. Learn how cultural insights provide the foundation for meaningful brand evolution and international success.

