Segmenting the healthcare Universe
Identify and illuminate the highest opportunity segments of net new patients, so our client can shape a resonant and impactful marketing and comms strategy that drives acquisition.
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Evolving a Sports Powerhouse
Illuminating the passion points of a legendary professional football team's fan base to help the organization evolve into a nationally resonant lifestyle brand.
Illuminating the Future of Everyday Beauty
Exploring, prioritizing, and illuminating potential opportunity spaces within 'everyday beauty' to chart a clear and viable pathway to success for a major retail giant’s owned and partner-led brands.
Uncovering Optimal Impact Pathways
Our snack client sought to identify a new social impact path that would credibly demonstrate the brand’s commitment to building a "kinder future".
Driving Acquisition Through Strategic Positioning
Explore reactions to two creative expressions of a communications strategy to help the brand connect more relevantly with people.
Fueling the Future of Investing
Designing and facilitating an in-person ideation session to inspire a 2-5 year innovation roadmap for a leading financial services company.
Developing Culturally Relevant Innovation
Developing a culturally relevant and disruptive global innovation pipeline for a leading alcohol client, to future proof the brand and fuel growth.
Understanding the Future of Vermouth
Helping an alcohol brand determine where it stands with bartenders, and its place within the vermouth landscape, to identify what changes needed to be made to ensure future success of the brand.
Illuminating Whitespace in Laundry
Identifying whitespace opportunities within laundry to drive future growth for our client by understanding the behaviors and needs of Millennials and Gen Z.
Redefining Brand Positioning for a Web Browser
Exploring reactions to a range of potential product positioning ideas for a major web browser to drive acquisition and growth.
Refining the Legacy of a Mexican Tequila Brand
A storied Mexican tequila brand approached us to uncover its most authentic and impactful positioning within the premium tequila market.
Exploring the AI Landscape
Exploring what AI means to users today and how our client can differentiate in this ever-evolving category.