Mapping how professionals make complex decisions
Illuminating how building professionals make key decisions throughout their project lifecycle to help our client find new ways to engage with them.
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Stretching from Snack Brands Into Something More
Exploring how iconic snack brands could credibly stretch into new aisles while staying true to what people love most about them.
Igniting Empathy: Personas and Experience Maps
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.