Aligning User Experience to Product Vision
A leading social media app needed to identify UX optimizations that would better serve users' mental models, unmet needs, and natural behaviors.
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Mapping how professionals make complex decisions
Illuminating how building professionals make key decisions throughout their project lifecycle to help our client find new ways to engage with them.
Stretching from Snack Brands Into Something More
Exploring how iconic snack brands could credibly stretch into new aisles while staying true to what people love most about them.