Exploring Quick Serve Campaign Concepts
Helping a snacks brand explore people's reactions to a neighbourhood quick service concept to gauge perceptions around authenticity and reveal red flags before launch.
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Driving Growth for Sweet Snacking
Helping a snack brand explore reactions to a series of creative territories to create breakthrough advertising that will drive growth.
Finding White Space to Fuel Growth
Helping a nutrition brand unlock actionable B2C future-oriented innovation opportunities to inspire a 2025+ retail innovation pipeline and fuel growth.
Illuminating Intense Snacking Occasions
Identifying when people prefer spicy foods to uncover drivers and motivations that inform future communications and innovation.
Innovating the Future of Travel
Helping an international airline move towards a global brand strategy that positions it as the future of airline travel.
Developing a Growth Strategy Through Innovation
Exploring the Australian market for a leading whiskey brand to uncover innovative growth opportunities and capitalize on the growth of the premium and super-premium whiskey segment.
Inspiring the Future of Mexican Retail
Unlocking white space opportunities and creating an actionable future-oriented retail portfolio strategy that drives growth over the next 10+ years.
Transforming Gut-Health Beverages
Building an agile and transformative innovation pipeline for a probiotic drink brand.
Unpacking Brand Equity
Helping a leading makeup brand illuminate their target segment and reaffirm its brand positioning.
Uncovering Whitespace
Helping a window treatment company with uncovering whitespaces, their dimensions, and positioning statements to guide the development of a more refined brand promise.
Unearthing Innovation Opportunities
Unearthing innovation opportunities for an international retailer's loyalty program to drive incremental membership growth.
Innovating for the Future
Is there enough demand to support an additional natural brand in Southern Europe? Is there enough differentiation between the new and existing natural brands within the portfolio to prevent cannibalization? Is the new brand’s positioning relevant and resonant? Identifying demand spaces and differentiation in pet food!