Ideating the Future of Dried Cranberries
Unearthing and pressure-testing actionable innovation ideas for a dried fruit brand and develop a 2025+ pipeline to drive growth and incrementality.
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Hacking Boring Categories With Flavor
Testing the boundaries of flavor for Popcorn and Pretzel sub-lines to inform the flavor refresh charter for 2025+.
Unearthing Innovation Opportunities
Helping a massive international oral care brand unearth six innovation dig sites to drive product development and illuminate unmet need states.
Discover Snacking Behaviours
Exploring people’s projected, post-rationalized and actual behaviours when it comes to Better For You snacks, to identify what truly influences choice and why.
Illuminating Senior Shoppers
Identifying, sizing and prioritizing Senior shopper Cohorts so that a multinational convenience store chain can win with Seniors and grow membership.
Illuminating Opportunities within Snacking
Identifying opportunities in the snack category to help a popular food company leverage its brand portfolio to meet snacking needs.
Strategizing the Portfolio of the Future
Conducting knowledge mapping and research to identify future scenarios, disruptors, and fundamental shifts in consumer lifestyles.
Exploring Flavor Trends for the Future
Helping an American multinational food company unearth the latest research on priority food categories and trends.
Unearthing Actionable Innovation
Unearthing immediately actionable innovation opportunities and white spaces in order to develop a healthy 3-5 year pipeline to fuel growth.
Exploring A New Digital Wallet Concept
Exploring people’s reactions to a new shopping concept, and associated needs and barriers with data sharing and personalized online shopping, to inform future concept development.
Innovating Tween’s and Teen’s Dream Water Ice
Ideating the future of an iconic water ice brand, so that our client can develop a 2026 innovation pipeline that drives growth.
Exploration and Development
Exploring how people engage with a publication’s audio journalism and audio content to guide potential subscription opportunities for its app.