Affordable Health Insurance in Untapped Markets
Illuminating how rural and metro areas discover, enroll, and use health insurance plans to help a client deliver policy holder needs.
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Tracking Brand Health For Global Positioning
Exploring brand health year over year to understand where a leading materials brand stands within a highly competitive global market.
Revamping People’s Perceptions of Home Decor
Exploring changes in perceptions of home decor to help a custom window treatment company gain a deeper understanding of what people look for when purchasing window treatments.
Illuminating Intense Snacking Occasions
Identifying when people prefer spicy foods to uncover drivers and motivations that inform future communications and innovation.
Rethinking the Standard Browser
Helping a software company explore reactions to their creative platform so that they can develop an impactful and engaging campaign that drives acquisition.
Understanding Smartwatch Purchase Drivers
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.
The Future of Branding
Helping a leading investment company assess perceptions of naming conventions to optimize co-branding and maintain growth among key audiences.
Understanding LGBTQ+ Dating Spaces
Gaining a deeper understanding of how LGBTQIA+ people navigate dating and digital platforms, to identify ways a dating platform brand can create a safe, inclusive, and exciting environment.
Loyalty Driven by Exploration
Understanding the perceptions High Net Worth (HNW) individuals have about retirement for an insurance brand to drive loyalty among their existing clients.
Illuminating the Jobs of Grocery Delivery
Helping a grocery shopping tech brand identify and illuminate the jobs of on-demand and online grocery shopping to inspire marketing communications and support a new business strategy.
Uncovering Whitespace
Helping a window treatment company with uncovering whitespaces, their dimensions, and positioning statements to guide the development of a more refined brand promise.
Understanding Category and Brand Truths
Helping a cosmetic company understand perceptions and awareness of their brand to evolve their marketing strategy and drive audience connection.