Measuring Insurer Awareness
Measure client’s awareness among ACA-eligible residents in key markets before and after a Fall media campaign to evaluate messaging impact.
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Sizing Common Home Pain Points
Helping a retail giant identify and size home pain points to solve for, so they can develop services that fuel acquisition and retention.
Bringing to Life Outdoor Segments
Understanding the jobs of the outdoors among urban dwellers to inform an outdoor brand’s urban retail store design.
Exploring ‘Discovery’ on Social Media
Exploring reactions to creative ways in to help a leading tech conglomerate continue developing its creative campaign.
Defining the Layers of Identity
Helping a leading beer brand understand the multiple facets of identity in a poly-cultural world to inform future strategy and communications.
Black Affluent Brown Spirit Drinker Deep Dive
Illuminating Black affluent brown spirit drinkers to lay the path forward for global whiskey brand and fuel broader portfolio growth.
Understanding Perceptions of Naming Conventions
Helping a insurance company identify a naming convention that best aligns with the intended perceptions of their brand, to drive consideration among SMB business administrators.
Identifying the Facets of Premium
Identifying the facets of premium for a credit card brand to build distinct portfolio identities, driving acquisition for the master brand.
Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ to innovate and address unmet needs.
Measuring the Effects of Social Media and User Wellbeing
Measuring social media engagement to help a popular social media company create a program that positively impacts user wellbeing.
Affordable Health Insurance in Untapped Markets
Illuminating how rural and metro areas discover, enroll, and use health insurance plans to help a client deliver policy holder needs.
Tracking Brand Health For Global Positioning
Exploring brand health year over year to understand where a leading materials brand stands within a highly competitive global market.