Beyond the Love of Money
Illuminating what fuels brand love among affluent wealth management clients to help a leading financial institution develop a comms strategy that drives growth.
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Optimizing a Health Insurance Partnership
Exploring what SMB Group Admins want and need in their health insurance, and how our client can bring that to the table, to inform positioning territories for a new partnership that clearly articulate the brand’s role and value in a way that will drive growth.
Illuminating AI Innovators
Film and edit a 3 min sizzle reel based on ‘Shark Tank’ style pitches from 10 AI companies (5 mins each + 15 min Q + A) at the YouTube campus in San Bruno, CA to generate a sense of thrill and passion for the audience.
Illuminating an Energy Drink Target Audience
Illuminating our energy beverage client’s target audience’s energy needs and shopping experiences, so that the brand can inform their new brand strategy.
Illuminating Food Truck Perceptions
Conducting intercepts in NYC for a branded food trucks, to gain an initial read on expectation vs. actual experience and potential challenges/opportunity areas moving forward.
Illuminating the ‘Creator’
Helping our leading social media client understand how young adults perceive the idea of ‘creators’, especially on their platform, so they can target relevant creators and create engaging communications.
Understanding Entertainment
Understanding people’s relationship with entertainment so that a telecom brand could best meet their users’ needs and drive growth.
Inspiring the US Launch of a French Lifestyle Brand
Immersing a Parisian luxury spirit brand into the culture of NYC to inspire a meaningful and differentiated launch in the US.
Design Muse Illumination
Helping a beverage brand illuminate their core drinkers to help inform resonant and authentic brand communications.
Understanding Durability Globally
Exploring people’s lifestyles and shopping habits so that a leading furniture retail brand can build durable brand solutions for the future.
Understanding Women’s Path to Purchase
Illuminating Millennial & Gen X women's values, lifestyles, relationships with food, and their perceptions to QSR to drive growth for a leading QSR brand.
Understanding Partnership Needs and Growth Drivers
Helping a tech company analyze creators’ perceptions in the US, DE, and KR to shape a marketing strategy that boosts engagement and adoption.