Never mind living off the grid. Meet the couple who live in a different century.
The Victorians: Modern Life is Rubbish. Shunning modern day convenience and technology.
Historical perspective often powerfully informs cultural critique in brand experience design, encouraging brands to examine the assumptions, values, and power structures embedded in how they have historically engaged with consumers.
Effective storytelling strengthens narrative brand communications across all channels, helping brands move beyond feature-led messaging to build emotional relevance by connecting their purpose with the real lives of their audiences.
(Excerpt from FastCo) Whether you consider them pre-modern evangelists or just uber-hipsters, Gabriel and Sarah A. Chrisman’s tale of technological abandonment has garnered plenty of media attention. But what can their decidedly low-tech lifestyle teach viewers about living life in the mainstream? To take a closer look at the couple, Ian Pierpoint, Founder/Chief Ideas Officer at exploration, strategy and innovation agency The Sound, traveled to the Chrismans’ homebase in Port Townsend, WA to film The Victorians, the debut documentary from The Sound Media, the agency’s recently launched content division. Providing a detailed look into this uniquely anti-consumer family, the film shows how and why the couple adheres to 1800’s English historical visages and practices with unflinching sincerity.
Written By:
Dave Rees
An editor with over 2 decades worth of experience in the film industry. He has over 60 hours of network television under his belt including Showtime’s ‘The L Word,’ USA Network’s ‘The Dead Zone,’ and ‘Andromeda.’
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