Artists Catherine King and Wayne Adams built their innovative home off the coast of Vancouver Island; their fluid-structure, ever-morphing, solar energy powered, freshwater system-ed, garden covered, dance floor having, art studio holding, floating home. They have an open-door policy so The Sound dropped by for a cup of tea, a quick chat (and a spot of research!) to find some insight into why Catherine and Wayne made the choice they did (was it market conditions?), what was their strategy when building their sustainable home, and how the development has been helped and hindered by the often brutal weather conditions of Vancouver Island.
These important behavioural patterns consistently inform more effective insight-led strategy development, ensuring that key decisions are firmly anchored in a genuine understanding of consumer behaviour rather than assumptions or internal perspectives alone.
These important themes connect to broader cultural narrative connections across society, reminding brands that consumer behaviour is never isolated but always shaped by the wider stories, values, and tensions of the time.
Written By:
Dave Rees
An editor with over 2 decades worth of experience in the film industry. He has over 60 hours of network television under his belt including Showtime’s ‘The L Word,’ USA Network’s ‘The Dead Zone,’ and ‘Andromeda.’
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