Our Thinking

Audible launched a rather lovely new campaign yesterday focusing on the relative emotional benefits of spending time with their app for digital happiness, rather than...

It wasn’t too long ago when a qualitative research report would start with a disclaimer, almost an apology. It would say something like “the following...

Researchers often refer to professional respondents as cheaters, as people that stand in between them, honest investigators and the truth. They use disciplines such as...

Documentary filmmaking is hot right now. As the means to make a movie get cheaper, and people better understand what kinds of stories are worth telling, the appetite for nonfiction storytelling on our various screens has grown. And while stories about, say, pop stars who died young and tragically or delightful animals in their natural environments certainly sell, there’s plenty of room to innovate and see what else we can learn by following around interesting people and documenting what happens.

At The Sound we are obsessed with storytelling; telling people’s stories and following narrative arcs through our written work and films. We keep bragging about...

Empathy is having a rough go lately In 2010, a study from the University of Michigan’s Institute for Social Research found that college students’ self-reported levels of...

The Sound talked to Kate Monro, author of the book ‘Losing It: How We Popped Our Cherry Over the Last 80 Years’. We explored the impact of losing one’s virginity and how that changes across generations and what this means for future generations.

We first learned about Bren Smith, of  GreenWave.org and Thimble Island Ocean Farm, after watching his talk at TEDx Bermuda. A former Atlantic Cod fisherman turned seaweed...

At The Sound we love digging into the ideas and values that impact the fabric of our daily lives. As part of our Fringestream series,...

If you Google “existential crisis” and hit the news tab, you’ll find the following listed as currently suffering from one: The United States, the EU,...