Our Thinking

We love the SuperBowl and ads almost as much as we love the snacks. So, our team spent Sunday night pounding queso and wings, while taking notes on how brands showed up with empathy this year.

It’s tough to justify spending time on hobbies in 2020, but turning hobbies into goals can benefit various parts of your life.

Our exploration into empathy continues with Cameca, who has found inspiration in an Instagram influencer to help bring confidence to her daily routine. “A whopping 62...

What does being a ‘boy’ mean anymore…   At The Sound, we look at what is going on around the world, and more specifically with...

We focus on what needs to be done, rather than what we need.

How Gendered Norms Still Impact Women in the Public Sphere Men are from Mars, women are from Venus. Boys are snips and snails and puppy...

Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness. 

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

Saturday, November 16th, 2019  |  Columbia College, Chicago   Organisations preparing for long-term change increasingly prioritise a future-focused brand strategy that aligns innovation, culture, technology,...

When Amy Poehler’s book “Yes, Please” about “woman-on-woman” crime came out, we decided to dig into the parenthood market for some qualitative indulgence with “Mom...