Our Thinking

At The Sound we love digging into the ideas and values that impact the fabric of our daily lives. As part of our Fringestream series,...

If you Google “existential crisis” and hit the news tab, you’ll find the following listed as currently suffering from one: The United States, the EU,...

What’s the big deal with Ganja? We sat down with Viki Vaurora, 25, an audio producer and engineer from SAE Singapore and London, who is...

Conversations surrounding the legislation and legitimacy of marijuana use are nothing new. Lately, the topic has become seemingly unavoidable within public discourse. However, marijuana’s renaissance...

The legalisation of weed is progressive controversial at its best, and ignorant at its worst. As a strategist and qualitative researcher my job is to...

Over the past couple years, The Sound has been exploring how, what used to be considered the ‘fringes’ of society, are now powerful drivers, shaping...

Budget shortfalls and an emphasis on standardized tests are forcing the American education system further and further from any semblance of experiential learning. There are...

The origin of the term “Generation X” is still a bit murky. We know that Douglas Coupland popularized it with his 1991 collection of short...

You’ve probably heard us talk a lot about Gen Z, the post-millennial generation currently coming of age. We’re continually in pursuit of an understanding of...

Unable to afford the category of products at this early life stage yet being highly engaged with the category to understand its nuances – this...