Authentic research depends on honest participation and meaningful engagement. Effective consumer exploration helps brands uncover more accurate and actionable human insights. Understanding how people respond...
Documentary filmmaking is hot right now. As the means to make a movie get cheaper, and people better understand what kinds of stories are worth telling, the appetite for nonfiction storytelling on our various screens has grown. And while stories about, say, pop stars who died young and tragically or delightful animals in their natural environments certainly sell, there’s plenty of room to innovate and see what else we can learn by following around interesting people and documenting what happens.
At The Sound we are obsessed with storytelling; telling people’s stories and following narrative arcs through our written work and films. We keep bragging about...
Empathy is having a rough go lately In 2010, a study from the University of Michigan’s Institute for Social Research found that college students’ self-reported levels of...
The Sound talked to Kate Monro, author of the book ‘Losing It: How We Popped Our Cherry Over the Last 80 Years’. We explored the impact of losing one’s virginity and how that changes across generations and what this means for future generations.
As environmental awareness increases, businesses are adopting a sustainability-led brand strategy to align products, messaging, and operations with evolving consumer expectations around ethical responsibility. Digital...
At The Sound we love digging into the ideas and values that impact the fabric of our daily lives. As part of our Fringestream series,...
If you Google “existential crisis” and hit the news tab, you’ll find the following listed as currently suffering from one: The United States, the EU,...
What’s the big deal with Ganja? We sat down with Viki Vaurora, 25, an audio producer and engineer from SAE Singapore and London, who is...
Conversations surrounding the legislation and legitimacy of marijuana use are nothing new. Lately, the topic has become seemingly unavoidable within public discourse. However, marijuana’s renaissance...
