Empathy

Audible launched a rather lovely new campaign yesterday focusing on the relative emotional benefits of spending time with their app for digital happiness, rather than...

Authentic research depends on honest participation and meaningful engagement. Effective consumer exploration helps brands uncover more accurate and actionable human insights. Understanding how people respond...

Documentary filmmaking is hot right now. As the means to make a movie get cheaper, and people better understand what kinds of stories are worth telling, the appetite for nonfiction storytelling on our various screens has grown. And while stories about, say, pop stars who died young and tragically or delightful animals in their natural environments certainly sell, there’s plenty of room to innovate and see what else we can learn by following around interesting people and documenting what happens.

At The Sound we are obsessed with storytelling; telling people’s stories and following narrative arcs through our written work and films. We keep bragging about...

Empathy is having a rough go lately In 2010, a study from the University of Michigan’s Institute for Social Research found that college students’ self-reported levels of...

Never mind living off the grid. Meet the couple who live in a different century. The Victorians: Modern Life is Rubbish. Shunning modern day convenience...