Understanding Entertainment
Understanding people’s relationship with entertainment so that a telecom brand could best meet their users’ needs and drive growth.
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Inspiring the US Launch of a French Lifestyle Brand
Immersing a Parisian luxury spirit brand into the culture of NYC to inspire a meaningful and differentiated launch in the US.
Design Muse Illumination
Helping a beverage brand illuminate their core drinkers to help inform resonant and authentic brand communications.
Understanding Durability Globally
Exploring people’s lifestyles and shopping habits so that a leading furniture retail brand can build durable brand solutions for the future.
Understanding Women’s Path to Purchase
Illuminating Millennial & Gen X women's values, lifestyles, relationships with food, and their perceptions to QSR to drive growth for a leading QSR brand.
Understanding Partnership Needs and Growth Drivers
Helping a tech company analyze creators’ perceptions in the US, DE, and KR to shape a marketing strategy that boosts engagement and adoption.
Positioning a New Tool
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Understanding Gen Z
Helping a leading tech brand uncover Gen Z truths about discovering new interests and the role of social media to inform their future brand vision.
Evolving the Perceptions of a Resort Brand
Helping a resort brand refine positioning by assessing traveler insights, equity, relevance, uniqueness, credibility, and impact metrics.
Illuminating Cultural Relevance in Champagne
Helping a champagne vanguard explore drinker mindsets to inform their 2025+ strategic platform development and drive growth through cultural relevance and desirability.
Illuminating Design Muses
Helping a beverage company illuminate the core drinkers of two respective brands to help inform resonant and authentic communications.
Audience Illumination and Packaging Redesign
Illuminating both current and prospective drinkers of a popular wine brand to help the brand redesign its label to better connect with drinkers.