Illuminating Cultural Relevance in Champagne
Helping a champagne vanguard explore drinker mindsets to inform their 2025+ strategic platform development and drive growth through cultural relevance and desirability.
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Illuminating Design Muses
Helping a beverage company illuminate the core drinkers of two respective brands to help inform resonant and authentic communications.
Audience Illumination and Packaging Redesign
Illuminating both current and prospective drinkers of a popular wine brand to help the brand redesign its label to better connect with drinkers.
Strategizing Growth for a Leading Tech Company
Illuminating key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Building a Winning Proposition
Understanding suffers’ needs, expectations, and pain points to accelerate innovation in tackling airborne allergens. Stepping back and revealing what allergens even mean to people and how they currently combat them, before building a credible and relevant proposition to blast those germs away!
Capturing and Keeping Viewer Attention
A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.
Enhancing The In-Store Experience
A cult cosmetics brand with an eye on global expansion asked The Sound to help optimize its free-standing store experience to appeal to the needs of a coveted audience––Make-Up Junkies.
Elevating Events
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.