Advertising Campaign Development for Diamonds
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
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A Modern Look at Masculinity
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.
Building A Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing.
The Future of Business Travel
Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.
Designing Future Living
Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the future.
Embracing the Unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.
Refreshing A Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.
Making a Segmentation Sing
Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.
The Bare Truth
A huge global manufacturer of cleaning supplies realized they had a blindspot in the company’s robust understanding of home, bathroom, and hard surface cleaning. Specifically, the behind-the-curtain experience of those humans who bathe and clean… at the same time.
Transforming a Brand
An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors.