Crafting Creative with Kids
Helping a popular toy brand defend their spot in the market (and in kids' hearts) by uncovering the most compelling point of difference in an increasingly competitive aisle.
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Understanding the Varsity Athlete
Gaining a deeper understanding of the varsity athlete for a sporting and athleisure brand to achieve clarity, differentiation and growth in the future.
Understanding the Future of Vermouth
Helping an alcohol brand determine where it stands with bartenders, and its place within the vermouth landscape, to identify what changes needed to be made to ensure future success of the brand.
Exploring Indonesia + Understanding Business Messaging
Helping a major tech brand gain a deeper understanding of its Indonesian audience’s mental model for business messaging.
Redefining Brand Positioning for a Web Browser
Exploring reactions to a range of potential product positioning ideas for a major web browser to drive acquisition and growth.
Refining the Legacy of a Mexican Tequila Brand
A storied Mexican tequila brand approached us to uncover its most authentic and impactful positioning within the premium tequila market.
Exploring the AI Landscape
Exploring what AI means to users today and how our client can differentiate in this ever-evolving category.
Mapping how professionals make complex decisions
Illuminating how building professionals make key decisions throughout their project lifecycle to help our client find new ways to engage with them.
Illuminating Competitor Insights in AI-Driven Metadata
Helping a major social media company conduct a competitive audit of how Gen AI metadata and summaries are designed and function across platforms.
Producing Pitch Theatre
Helping an advertising agency understand what living in the moment looks like for Millennials and Gen Z, to inspire an upcoming pitch for a leading credit card brand.
Uncovering How Apparel Shapes Active Lifestyles
Bring to light the everyday athlete to inspire brand purpose, expression, and future product development.
Stretching from Snack Brands Into Something More
Exploring how iconic snack brands could credibly stretch into new aisles while staying true to what people love most about them.