Understanding Late Adopters’ Perceptions of AI Integration
Understanding the mindsets, attitudes and experiences of AI among late adopters so that our client can position AI tools in meaningful ways that drive engagement.
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Segmenting the Healthcare Universe
Identify and illuminate the highest opportunity segments of net new patients, so our client can shape a resonant and impactful marketing and comms strategy that drives acquisition.
Uncovering Optimal Impact Pathways
Our snack client sought to identify a new social impact path that would credibly demonstrate the brand’s commitment to building a "kinder future".
Illuminating the At-Home Coffee Audience
Illuminating attitudes and motivations of at-home coffee experiences and exploring the competitive landscape to inform development of a compelling strategic comms platform.
Driving Acquisition Through Strategic Positioning
Explore reactions to two creative expressions of a communications strategy to help the brand connect more relevantly with people.
Illuminating Flavored Whiskey
Illuminating people's associations, motivations, and moments with a leading whiskey brand via a 3-5 minute sizzle film.
Fueling the Future of Investing
Designing and facilitating an in-person ideation session to inspire a 2-5 year innovation roadmap for a leading financial services company.
Crafting Creative with Kids
Helping a popular toy brand defend their spot in the market (and in kids' hearts) by uncovering the most compelling point of difference in an increasingly competitive aisle.
Understanding the Varsity Athlete
Gaining a deeper understanding of the varsity athlete for a sporting and athleisure brand to achieve clarity, differentiation and growth in the future.
Understanding the Future of Vermouth
Helping an alcohol brand determine where it stands with bartenders, and its place within the vermouth landscape, to identify what changes needed to be made to ensure future success of the brand.
Exploring Indonesia + Understanding Business Messaging
Helping a major tech brand gain a deeper understanding of its Indonesian audience’s mental model for business messaging.
Redefining Brand Positioning for a Web Browser
Exploring reactions to a range of potential product positioning ideas for a major web browser to drive acquisition and growth.