Creating an Authentic Gay Reality Dating Show
Helping a reality dating show understand and revamp how to authentically represent and honor dating and relationships among gay men.
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Levelling up an Online Dating Platform’s Positioning
Helping a premium online dating platform explore reactions to a range of brand assets to develop an elevated positioning that speaks to Gen Z.
Engaging Next-Gen Whiskey Drinkers
Helping a leading alcohol brand understand the needs of Next Gen and multicultural whiskey drinkers to inspire communications and growth.
Revamping People’s Perceptions of Home Decor
Exploring changes in perceptions of home decor to help a custom window treatment company gain a deeper understanding of what people look for when purchasing window treatments.
Evolving the Perceptions of a Resort Brand
Helping a resort brand refine positioning by assessing traveler insights, equity, relevance, uniqueness, credibility, and impact metrics.
Illuminating Intense Snacking Occasions
Identifying when people prefer spicy foods to uncover drivers and motivations that inform future communications and innovation.
Exploring Customer Purchasing Journeys
Illuminating the professional on-project journey, uncovering ways to thoughtfully engage with key targets earlier and boost consideration.
Igniting Empathy Through Customer Journey Mapping
Illuminating six grocery shopper segments by deeply exploring them as people before mapping their experiences and journeys as they make food decisions throughout the week, to inform marketing and in-store comms.
Segment Journey Mapping
To deeply understand and map how different segments shop for Medicaid or Medicare while navigating enrollment year after year, so that our client could tailor its marketing and services to the unique needs of its key targets.
Understanding the Insurance Journey
Help a longstanding auto insurer branch out into home insurance by understanding complicated journey people go when they need to insure their homes.
Understanding the Decision Making Journey
Helping a leading financial service provider understand how people choose their ‘everyday’ bank.
Understanding Smartwatch Purchase Drivers
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.