Understanding Fans Beyond Transactions
Helping a sports brand gain a better understanding of fans beyond the box office and transaction figures, to drive engagement.
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Connecting Brand and People
Connecting brand and people means practicing empathy and immersing your brand in your customers' daily lives to gain firsthand experience. One of the best ways to practice empathy is to experience it with your target. This sports drink brand signed up to do just that, getting out of the office and into their consumers' everyday lives; taking a walk “in their shoes.”
Creating Breakthrough Innovation for Healthy Foods
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.
Illuminating a Teen Audience
Helping a major athletic brand uncover ways of more meaningfully connecting with two core teen segments by better understanding how they differentiated from their adult counterparts.
Elevating Segmentation with Aldo
ALDO’s product development team needed to understand the lifestyle, tastes, and preferred designs across the spectrum of product archetypes for their key segment that could keep them inspired season after season.
Positioning Global and Local POVs
This client asked us to help them explore and carve out value propositions for three new growth markets across Asia. By learning about the region’s local cultural nuances and social media landscape, we could help them cement their place in culture through future product innovations and marketing campaigns.
Positioning Tech and Food
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.
Capturing and Keeping Viewer Attention
A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.
Rebuilding Relevance
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.
Enhancing The In-Store Experience
A cult cosmetics brand with an eye on global expansion asked The Sound to help optimize its free-standing store experience to appeal to the needs of a coveted audience––Make-Up Junkies.
Humanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Elevating Events
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.