Developing a Growth Strategy Through Innovation
Exploring the Australian market for a leading whiskey brand to uncover innovative growth opportunities and capitalize on the growth of the premium and super-premium whiskey segment.
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Understanding Cart Abandonment
Helping a leading e-commerce brand understand why people abandon their online shopping carts and what to do about it.
Inspiring the Future of Mexican Retail
Unlocking white space opportunities and creating an actionable future-oriented retail portfolio strategy that drives growth over the next 10+ years.
Optimizing Campaign Development
Optimizing a campaign strategy to grow awareness of a dairy brand's practices to protect current consumption levels.
Transforming Gut-Health Beverages
Building an agile and transformative innovation pipeline for a probiotic drink brand.
Unpacking Brand Equity
Helping a leading makeup brand illuminate their target segment and reaffirm its brand positioning.
Illuminating Design Muses
Helping a beverage company illuminate the core drinkers of two respective brands to help inform resonant and authentic communications.
Understanding Key Audiences
We helped a major car brand understand three different audiences, making their upcoming campaigns more inclusive.
Understanding LGBTQ+ Dating Spaces
Gaining a deeper understanding of how LGBTQIA+ people navigate dating and digital platforms, to identify ways a dating platform brand can create a safe, inclusive, and exciting environment.
Audience Illumination and Packaging Redesign
Illuminating both current and prospective drinkers of a popular wine brand to help the brand redesign its label to better connect with drinkers.
Defending Market Position
Exploring possible sweet spots in communication for a leading alcohol brand to build a distinct brand purpose that connects with premium vodka drinkers.
Loyalty Driven by Exploration
Understanding the perceptions High Net Worth (HNW) individuals have about retirement for an insurance brand to drive loyalty among their existing clients.