Building Bolder Flavors
Helping a major retail company design a new approach to developing flavor concepts that have greater cultural relevance, consumer resonance and disruption power.
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Illuminating Blockchain User Groups
Illuminating the deep, underlying motivations of blockchain users to drive global blockchain adoption, to enable a complete brand repositioning rooted in user truth.
Understanding Late Adopters’ Perceptions of AI Integration
Understanding the mindsets, attitudes and experiences of AI among late adopters so that our client can position AI tools in meaningful ways that drive engagement.
A Fresh Start for a Restaurant Icon
Assessing response to an updated brand positioning and key persona elements to help a restaurant chain create more resonant communications for current and aspirational guests.
Segmenting the Healthcare Universe
Identify and illuminate the highest opportunity segments of net new patients, so our client can shape a resonant and impactful marketing and comms strategy that drives acquisition.
Evolving a Sports Powerhouse
Illuminating the passion points of a legendary professional sports team's fan base to help the organization evolve into a nationally resonant lifestyle brand.
Illuminating the Future of Everyday Beauty
Exploring, prioritizing, and illuminating potential opportunity spaces within 'everyday beauty' to chart a clear and viable pathway to success for a major retail giant’s owned and partner-led brands.
Uncovering Optimal Impact Pathways
Our snack client sought to identify a new social impact path that would credibly demonstrate the brand’s commitment to building a "kinder future".
Illuminating the At-Home Coffee Audience
Illuminating attitudes and motivations of at-home coffee experiences and exploring the competitive landscape to inform development of a compelling strategic comms platform.
Driving Acquisition Through Strategic Positioning
Explore reactions to two creative expressions of a communications strategy to help the brand connect more relevantly with people.
Illuminating Flavored Whiskey
Illuminating people's associations, motivations, and moments with a leading whiskey brand via a 3-5 minute sizzle film.
Fueling the Future of Investing
Designing and facilitating an in-person ideation session to inspire a 2-5 year innovation roadmap for a leading financial services company.