Bringing a Brand Essence to Life
Unpacking a core strategic phrase for a leading family attraction to understand its true meaning for modern families, and its role in future brand and communications strategy.
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Segmenting the Healthcare Universe
Identify and illuminate the highest opportunity segments of net new patients, so our client can shape a resonant and impactful marketing and comms strategy that drives acquisition.
Evolving a Sports Powerhouse
Illuminating the passion points of a legendary professional football team's fan base to help the organization evolve into a nationally resonant lifestyle brand.
Illuminating the Future of Everyday Beauty
Exploring, prioritizing, and illuminating potential opportunity spaces within 'everyday beauty' to chart a clear and viable pathway to success for a major retail giant’s owned and partner-led brands.
Uncovering Optimal Impact Pathways
Our snack client sought to identify a new social impact path that would credibly demonstrate the brand’s commitment to building a "kinder future".
Illuminating the At-Home Coffee Audience
Illuminating attitudes and motivations of at-home coffee experiences and exploring the competitive landscape to inform development of a compelling strategic comms platform.
Driving Acquisition Through Strategic Positioning
Explore reactions to two creative expressions of a communications strategy to help the brand connect more relevantly with people.
Illuminating Flavored Whiskey
Illuminating people's associations, motivations, and moments with a leading whiskey brand via a 3-5 minute sizzle film.
Fueling the Future of Investing
Designing and facilitating an in-person ideation session to inspire a 2-5 year innovation roadmap for a leading financial services company.
Developing Culturally Relevant Innovation
Developing a culturally relevant and disruptive global innovation pipeline for a leading alcohol client, to future proof the brand and fuel growth.
Crafting Creative with Kids
Helping a popular toy brand defend their spot in the market (and in kids' hearts) by uncovering the most compelling point of difference in an increasingly competitive aisle.
Understanding the Varsity Athlete
Gaining a deeper understanding of the varsity athlete for a sporting and athleisure brand to achieve clarity, differentiation and growth in the future.