Crafting Culturally-Rooted Campaigns
Exploring creative ideas for a global food and beverage brand to develop a campaign that’s rooted in cultural truth to drive consideration among casual dining guests.
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Illuminating Healthcare
Illuminating a primary care company’s key segments and dimensionalizing their positioning framework to inform and inspire communications.
Exploring the Circular Closet
Exploring compromises and barriers people face when their garments are damaged, to inform the future of a sports apparel brand’s product takeback and circularity programs.
Uncovering Drivers to Pet Food Purchases
Understanding cat food decision making journeys to help a leading pet food brand create effective recruitment, retention and return strategies.
Illuminating Senior Shoppers
Identifying, sizing and prioritizing Senior shopper Cohorts so that a multinational convenience store chain can win with Seniors and grow membership.
Messaging Pillars Among Young Adults
Understanding the most impactful articulation of messaging pillars, creating a ‘playbook’ to guide and unify initiatives that will build deeper relevance for a social media platform with Young Adults.
Exploring Drivers to Snacking
Helping a snack company explore the psychological, behavioral and physical challenges associated with making positive healthy snack choices in moments driven by indulgence.
Measuring Insurer Awareness
Measure client’s awareness among ACA-eligible residents in key markets before and after a Fall media campaign to evaluate messaging impact.
Strategizing the Portfolio of the Future
Conducting knowledge mapping and research to identify future scenarios, disruptors, and fundamental shifts in consumer lifestyles.
Illuminating Food Truck Perceptions
Conducting intercepts in NYC for a branded food trucks, to gain an initial read on expectation vs. actual experience and potential challenges/opportunity areas moving forward.
Understanding Entertainment
Understanding people’s relationship with entertainment so that a telecom brand could best meet their users’ needs and drive growth.
Bringing to Life Outdoor Segments
Understanding the jobs of the outdoors among urban dwellers to inform an outdoor brand’s urban retail store design.